How to Spin a Million Dollar SaaS Company Out of Media Agency


Matt Britton is America’s leading expert on the millennial generation, having consulted for over half of the Fortune 500. In 2002, he founded MRY, which grew to 500 employees and was acquired in 2011 by the Publicis Groupe. In 2016, Matt joined Crowdtap as CEO (a company spun-off from MRY) and has since focused on bringing Crowdtap’s real-time consumer research product, Suzy, to market.