$700k Raised For App That Connects Brands to High School Athletes

Screen Shot 2016-02-18 at 8.09.59 PM

In Episode #210, Nathan speaks with Brian Verne, CEO of Phenom, former college baseball player, and native of Cleveland, Ohio. Listen as Nathan and Brian chat about life as a college athlete, and why big time athletic brands are starting to sponsor high school athletes when they once only cared about the pros.

CEO of Phenom, 500 Startups Batch 16, Oberlin College ’09, former college baseball player, born and raised in Cleveland, Ohio

Famous 5

  • Favorite Book? – The Art of Fielding
  • What CEO do you follow?— N/A
  • What is your favorite online tool?— Slack
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?—Understand how difficult it is to build a business.

Time Stamped Show Notes:

  • 01:17 – Nathan’s introduction
  • 01:35 – Welcoming Brian to the show
  • 01:45 – What Phenom is
  • 03:35 – How Phenom makes money
  • 04:01 – Phenom gives young athletes the ability to connect with large brands
  • 04:38 – Currently connected with Wilson
  • 05:18 – The payment model between Phenom and Wilson
  • 06:04 – Currently have 60K users
  • 06:50 – defining an “active” user
  • 08:49 – There’s a massive psychological connection between gear and performance
  • 11:15 – Brian talks about supporting himself in lieu of revenue
  • 12:32 – Right now, Brian is taking down $30K per year
  • 13:28 – Maxing out credit cards, getting down the last penny—but it’s worth it
  • 15:18 – Brian is 28
  • 16:00 – Instagram is the basis of Phenom’s business

3 Key Points:

  1. Building a business is a bitch—never forget it.
  2. Don’t quit just because the money isn’t “there”—make whatever personal cuts you need to keep the momentum going.
  3. Parlay life lessons into your business.

Resources Mentioned:

Top listeners who listened to this episode also listened to these

152 Nick Sonnenberg He traded $1 TRILLION in BlackPools, Quit Seven Figure Salary for App Startup

206 Scott Hansbury How to Bet On Poker Players and Make Money with Scott Hansbury of YouStake (Coming soon on iTunes here)
204 Daniel Brusilovsky From 0 to 1 Billion Impressions With Imoji Founders Daniel and Jason (Coming soon on iTunes here)
188 Eran Eyal They hit $100k/mo in revenue in 2015, now raising $2.5m round of funding
183 Jules Hill Startup COO Leaves after 500 Accelerator, Left with 1% Equity
176 Jeff Goldenberg His company has lended $400m via unique canadian model
152 Nick Sonnenberg He traded $1 TRILLION in BlackPools, Quit Seven Figure Salary for App Startup
146 Liz Picarazzi Mom left 6 six figure American Express Job for Handyman Business?
131 Jon Colgan “Can you help me sue verizon? I mean big league.”
122 Jarie Bolander Healthcare Startup Raises $420k To Handle Your Blood with Jarie Bolander
104 Amol Sarva How’d you invest $1.5m in 40 different companies?
99 Jay Po will Pinterest IPO in 2016 w $4b VC
98 John Frye “Did ABC Reality Show Kill Your Startup?” w/ John Frye
95 Garrett Dunahm Topless lady tanks billionare and $250k contract
85 Jeffrey Zurofsky Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky
80 Murray Newlands 3 months in and 75,000 users with Murray Newlands
64 Devon Tivona How to get 50% of your beta users to pay for your SaaS product with Devon Tivona
55 Paul Singh “Did Investors Make Money When you Sold Distruption to 1776?” with Paul Singh
47 Micha Mikailian Should You Use This New “Convertible Note” Format When You Raise Money with Micha Mikailian
23 Ben Williamson He worked with Steve at Apple, then made this 1m download sensation with Ben Williamson
19 Jake Cohen CBS Exec Rakes in $62m, then baby pops out with Jake Cohen


Leave a Reply

Your email address will not be published. Required fields are marked *