He’s 23, an artist, and has sold $6k Apple Watch bands

Elijah Montecelli The Top Podcast Episode 145

In Episode #145, Nathan speaks with Elijah Montecelli, a 23-year-old artist who’s made 6K in his new business selling hand-tailored cuff bands for Apple watches. Listen as Nathan and Elijah talk about the ramifications of being in a creative job and what it’s like operating online stores such as Shopify, Ebay, and Etsy.

Famous 5

  • Favorite Book?— The Luck Factor by Bryan Tracy
  • What CEO do you follow?— Gary Vaynerchuk
  • What is your favorite online tool?— Facebook Ads/Pixel
  • Do you get 8 hours of sleep?— It depends.
  • If you could let your 20 year old self know one thing, what would it be?— Elijah wishes he’d gotten started sooner selling his bands.

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:26 – Elijah joins the show
  • 02:04 – Elijah sells hand-tailored cuff bands for Apple watches.
  • 02:52 – They’re sold on Montecelli.us
  • 03:47 – At the beginning of August the bands were sold.
  • 05:08 – Elijah sold his first product with Shopify, an online store builder – you can have it up two weeks for free.
  • 06:40 – Elijah chose several different outlets like Ebay and Etsy to see which would bring in the most customers.
  • 07:50 – 70% of Montecelli sales are on Etsy alone – also customers can request specific things through the website.
  • 08:29 – Elijah is currently interested in expanding and creating more types of products.
  • 08:43 – Also he wants his store to have different tiers of products for affordability
  • 09:51 – Elijah’s become so used to making the same thing over and over that he wants to go back into the developmental cycle for a new product.
  • 11:00 – Nathan believes as more jobs become automated that the creative job market will stay resilient because creativity and empathy can’t be emulated by machines.
  • 11:27 – Nathan talks about Ben Uyeda from The Top episode 10, another creative type.
  • 12:02 – Elijah is content making 20-30 sales a month as long as he’s able to develop new products.
  • 14:04 – Five years from now, Elijah hopes that his store will become a more rounded out store.
  • 14:30 – Nathan is a believer in first letting one or two products flourish before branching out.
  • 16:01 – Famous Five

3 Key Points:

  1. There are a variety of online stores that a vender can utilize such as Ebay, Etsy, and Shopify.
  2. There are two approaches to building a creative product business from the ground up – offering a constant product for a while or making tiers of a variety of products early on.
  3. Getting started earlier is better – don’t wait.

Resources Mentioned:

  • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
  • Facebook – Montecelli Band & Satchel Co.’s Facebook
  • Instagram – Montecelli’s Instagram
  • Etsy – Elijah’s hand-tailored bands
  • The Luck Factor by Bryan Tracy – book that Elijah stands by
  • Gary Vaynerchuk – CEO that Elijah follows


Elijah Montecelli was in debt before he started his business selling hand-tailored Apple watch bands. Nowadays he spends his time honing his craft and developing new products for his company, Montecelli Band & Satchel.



Show Notes provided by Mallard Creatives