It’s easy to understand why people struggle building lists.
You don’t have time to create content to get people to your website so they never even have a chance of opting in.
Maybe you get good traffic but only 1% of your website viewers convert into an email lead.
If you’re not already working on growing your list, or you’re out of ideas, here are 6 simple things I’m doing to grow my list that you can copy.
1. Audio Call Outs (+1397 New Email Leads)
When people and groups get together the number 1 thing they spend time on is talking yet very few marketers have set up a quick verbal call to action they can use on the fly and instantly.
Lets say you and I met at a conference and I mentioned my research on how to get anyones email on earth. If you were interested it’s easy for me to tell you:
Sure, I’ll send you the article, just text “nathan” to 33444.
The result has been 1,397 new email leads (where I also capture phone numbers. Keep reading to see how I use those). I use Leaddigits to set up this text to opt in process.
I also use this call to action on my podcast to get 1 new email lead for every 256 downloads. I’ll say:
“Text Nathan to 33444 for your chance to get featured on the show next monday!”
When the user texts, they get an auto-reply asking for their email which immediately goes into your email marketing platform.
I use this same call to action when I am giving a keynote. Results vary but 70-80% of the live attendees opt in on average.
Other places I use this call to action:
When I’m in a 1 on 1 conversation at Starbucks with someone who I think will enjoy my content.
When I’m a guest on other podcasts
When I do guest webinars
Anytime I’m speaking to an audience
2. Welcome Mat by SumoMe (+1539 New Email Leads)
Taking a 30 day cohort of “Welcome Mat” usage, I’ve added 1539 new email leads all from cold traffic at an average opt in rate of approximately 9%.
Welcome Mat shows to anyone who hits my website as a full takeover where the user can either enter their email or click a little arrow at the bottom to move into the blog content.
This is what my welcome mat looks like:
These are the daily results:
3. Use PrettyLinks
I create anchor content on my blog related to fields I’m most experienced in and constantly back link to these articles to build their views. This ideally ranks them higher in google and gets more social sharing happening which increases authority. These are my current anchor pieces:
I used the PrettyLink widget on wordpress to set up short links for each of these anchors:
I did this so I could memorize these links and give them out in conversation contextually. If I randomly run into someone who has a SaaS business, I can quickly say:
Go to nathanlatka.com/saascompanies to get the revenue, ARPU, CAC, LTV and other metrics from 20+ SaaS companies.
Make it easy to make your blog a conversation piece. The people you give your content to contextually are significantly more likely to opt in to your list because they are genuinely interested and have usually asked for it.
4. Launch an audio show or podcast (+800)
I was able to only spend 2 days per week and successfully launch a #1 ranked podcast that passed 1,000,000 downloads in under 7 months.
The reason I recommend this is for those of you that hate writing, you can record these in your car, while you drive, or while you walk, then simply upload recordings with built in call to actions like:
“If you want more content like this, text Nathan to 33444 for a surprise!”
After you record the show, you can quickly create blog content by transcribing the show into blog articles. These articles pull in more unique viewers which hit the “Welcome Mat” detailed above.
I then create listicle style articles based off the full, categorized list, of all my podcast episodes. This allowed me to create a new piece of anchor content focused on SaaS companies which got over 8,000 views and added more than 800 new people to my list.
5. Add link to signature in email
How many one to one emails do you send each day? I’d guess well over 100. These are all custom written, highly contextual emails so use the real estate to your advantage.
In your email settings (gmail for me), add a link to your signature that takes people back to your blog content:
For every 10 people who click this link, 2 opt in to my list.
6. Videos in Facebook Groups
After I write content, I’ll find relevant Facebook groups to join and study.
After reading for a few days and getting to know members, I’ll record several videos (one for each group so they are custom) and introduce myself to the group.
Included with the video, I’ll post a text only version of the post and tell readers to ask for the link in the comments if they want more of the info.
This is a nice way to provide value without spamming. Once you give people value, they’ll ask for link and you’ll get more traffic to your site after you post links in the comments.
These are all examples you can start doing today that take very little time, energy, and money. They key is to start stacking strategies. Launch a Welcome Mat by sumo me this week. Then a text opt in by Leadpages the week after. Then layer on top videos in Facebook groups.
Pick one strategy right now and get started.