Pete is CEO of JazzHR and is a results-oriented executive with a 25-year history of a strategic, metrics-driven approach to accelerated revenue Focus on the global small business market. Deep experience in B2B high-velocity customer acquisition.
As CEO of JazzHR, responsible for Jazz’s strategic direction, performance, and day-to-day business operations.
The company is a software as a service (SaaS) who sell direct and through partners like Namely and PrismHR. As of September 2017, they have 3,000 customers and are doing $600k in MRR.
How much do companies pay you?
Companies pay between $200-400 and will stay with us for over 9 years based on historical data. We focus on the 50-500 employee team size kind of customer. Other people are much better at enterprise and super SMB.
This means they’ll pay JazzHR a total of around $19,000.
How do you get new customers?
Direct and indirect channels. We spend about 1/3 of LTC on CAC, or about $3000-5000 to acquire a new customer who pays $19k over their life. We have less than 1% gross monthly logo churn.
We use $25 gift cards to get “good fit leads” on a product demo. About 6 months post demo the close rates went through the roof. This strategy is working well.
Will you pass $750k MRR by Dec 31 2017?
Yes. We’re growing over 300% quarter over quarter and hope to hit 20,000 paying customers by 2020.
If Linkedin offered you $24m to sell the company, would you sell?
Business Book: The Founders Mentality
CEO you follow: Andy Grove
Favorite online tool: Owler
How much sleep? 7
Pete is married with 3 kids, is 54 and wishes his 20-year-old self-knew that he should take more chances and that he was better than he thought he was (confidence important!).