2 Moms, 6 Kids Get Deal on Shark Tank, Take us Behind the Scenes

Jenny Greer and Erin Bickley

In Episode #231, Nathan speaks with Jenny Greer and Erin Bickley of Hold Your Haunches, a women’s wear company that makes products designed to show a more shapely you. Listen as Nathan, Erin, and Jenny banter back and forth about the challenges of growing a business from scratch and what going on the hit TV show Shark Tank was really like.

Famous 5

  • Favorite Book? – Shark Tales
  • What CEO do you follow?— Mark Zuckerberg
  • What is your favorite online tool?— WunderList
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?—You’re not always going to have this body

Time Stamped Show Notes:

  • 01:06 – Nathan’s introduction
  • 01:49 – Welcoming Erin and Jenny to the show
  • 01:53 – The idea for Hold Your Haunches
  • 02:32 – Started in 2010
  • 03:15 – Why go on Shark Tank?
    • 03:37 – Free Publicity
  • 04:38 – Re-negotiation
  • 05:24 – What going on Shark Tank was like
  • 08:12 – More than $1.5M in 2014
  • 08:25 — $500K in product sold within 72 hours of airing on Shark Tank
  • 09:40 – Average cart checkout is worth $200 ($100 an item)
  • 10:12 – The number of customers varies per month
  • 10:30 – Went from 800 email subscribers to 16K subscribers thanks to Shark Tank
  • 12:00 – Most valuable piece of off-air advice?—you don’t have to get it right, just get it going
  • 14:20 – ShopHYH.com
  • 15:50 – Famous 5

3 Key Points:

  1. You can always convert negatives into positives if you’re willing to be creative.
  2. Get into the public eye and watch your business BOOM.
  3. Find friends in high places.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Hold Your Haunches – Women’s shapewear company
  • Shark Tank – TV show Erin and Jenny went on
  • Mallard Creatives – Provider of Show Notes

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