He Hustled in His Attic for 5 Years Before Hitting $1m, Now Doing Minimum $5m Annually with Robert Moore of RJ Metrics

Robert Moore

In Episode #233, Nathan speaks with Robert Moore, CEO of RJMetrics, a Business Intelligence organization that specializes in helping small businesses obtain the data they need to thrive. Listen as Nathan and Robert talk fundraising, life in venture capital, and what it takes to grow a business from $0 to $4M is less than 5 years.

Famous 5

  • Favorite Book? –Winners Dream
  • What CEO do you follow?—N/A
  • What is your favorite online tool?—Slack
  • Do you get 8 hours of sleep?—No
  • If you could let your 20 year old self know one thing, what would it be?—Everything is going to be OK.

Time Stamped Show Notes:

  • 01:20 – Nathan’s introduction
  • 01:41 – Welcoming Robert to the show
  • 01:50 – A history rooted in Online Poker
  • 04:35 – Getting in on Google AdWords early
  • 05:12 – 2004-2006 almost $100K in revenue
  • 06:21 – RJMetrics coming to be
  • 08:12 – Worked at a VC firm after college
  • 09:41 – 100-200 touches to get 1 or 2 conversations
  • 12:15 – Thus far, RJMetrics has raised $22M
  • 13:10 – Being on the sales side of money sucks
  • 14:20 – Average revenue per client per year
  • 15:11 – User acquisition is done through both inbound and outbound efforts
  • 16:14 – All-in customer acquisition cost is between $5K and $50K
  • 17:00 – Churn rate is 3 to 4 years
  • 18:15 – RJMetrics went from $0 to $4M in revenue over 4 years
  • 20:30 – Famous 5

3 Key Points:

  1. Economies and industries can collapse overnight, have an idea or exit strategy in your back pocket.
  2. The money-selling business is a GRIND.
  3. Keep grinding…it’s the only way to get from A to B.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Mallard Creatives – Provider of Show Notes

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