Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views

** ADVANCE FOR SUNDAY, MAY 15  **Emerson Spartz the defendant in a federal lawsuit over rights to the Twitter feed @OMGFacts poses in front of his home, Friday, May 13, 2011, in Chicago. Adorian Deck the founder of @OMGFacts is suing Spartz, a business partner who promised to take Twitter feed to the next level, but who the Northern California teen says deceived him into turning over the rights to his creation. (AP Photo/M. Spencer Green)

In Episode #240 Nathan interviews leading expert in internet virility, a New York Times bestselling author, and CEO of Dose and OMG Facts, Emerson Spartz. Listen as how Emerson explains how he started as a 12-year-old and dropped out of middle school to become the CEO of a leading virility content website today.

Famous 5

  • Favorite Book? – 80 20 Sales and Marketing
  • What CEO do you follow?— Tony Hsieh
  • What is your favorite online tool?— Intently
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?— Spend way more time developing the skill set

Time Stamped Show Notes:

  • 01:01 – Nathan’s introduction
  • 01:43 – Welcoming Emerson to the show
  • 01:59 – The story behind MuggleNet’s 50 Million views
    • Link Swaps
    • Looked for ideas
    • Recruiting
  • 04:29 – Negotiating with writers before Dose
  • 05:25 – 50 content pieces per day for Dose
  • 05:53 – Raised $35M
  • 07:56 – Team size of 50
  • 08:37 – Start of A-B Testing
    • Use Facebook
    • Headlines and Thumbnails
  • 09:57 – Keppler Technology
  • 11:05 – 1 hour to 1 day execution to distribution
  • 11:47 – $5-10 for testing headlines and thumbnails
  • 14:30 – Behind the article seeding process
  • 15:52 – How Dose makes $$$
  • 17:26 – 15M unique website views
  • 17:38 – emersonspartz.com
  • 19:05 – Famous 5

3 Key Points:

  1. You have to be good at recognizing top talent.
  2. When you find talented talent, find a way to add it to your organization.
  3. First obtain a compelling vision, then obtain a compelling pitch.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • MuggleNet’s – The Top Harry Potter fan website on the planet
  • Show Notes provided by Mallard Creatives

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  • Deborah

    Thanks so much for sharing, Emerson! You are fortunate to have supportive parents. Have you ever wondered where you’d be today if they hadn’t allowed you to homeschool? Do you think you still would have had the time to explore your interests? I’m glad you are successful and that you still continue to grow!

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