This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of

Jana Francis

In Episode #244 Nathan interviews Jana Francis, founder and president of Steals, and a mother of three. Listen as Jana shares how she started Steals in her basement and grew the company to the point where it generates nearly $10M dollars.

Famous 5

  • Favorite Book? – Purple Cow
  • What CEO do you follow?— Marissa Mayer
  • What is your favorite online tool?— Slack
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?— Stop stressing so hard being so poor because one day, you won’t be

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction
  • 01:35 – Welcome Jana to the show
  • 01:40 – How Steals make money
  • 03:10 – Steals holds inventory…that’s the secret
  • 03:36 – Steals’ new strategy for reducing inventory holding
  • 04:26 – “It all depends on the margin”
  • 05:17 – All friction costs are shouldered by their company
  • 07:50 – 17% net margin
  • 09:43 – Jana started her business in their basement in April of ’08
  • 09:56 – Total transaction volume of $680,000 in 2008
  • 10:15 – $8M revenues in 2015
  • 11:56 – 22 employees in total
  • 13:07 – Total emails at 375,000 –which is 55% of Steals’ total revenues
  • 16:20 – Snapchat Jana_Steals
  • 18:05 – Famous 5

3 Key Points:

  1. Buying products at a deep discount and reselling at a markup is easy money—IF you’re willing to be patient.
  2. Most ecommerce businesses are splitting pennies—that’s their downfall.
  3. Iron out a net-margin and hold onto it.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Show Notes provided by Mallard Creatives

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