This Teacher is Right About Education and You’re Crazy if You Disagree with Joe Saul Sehy of Stacking Benjamins Podcast

Joe Saul-Sehy

In Episode #245 Nathan interviews Joe Saul-Sehy, host of the award-winning Stacking Benjamins  podcast. Listen as Joe talks about selling his financial planning firm to become a teacher – then leaving teaching college to become an entrepreneur. Hear Joe and Nathan discuss fintech, strategy, and the secrets behind successful podcasting.

Famous 5

  • Favorite Book? – The Marine Corps Book of Strategy
  • What CEO do you follow? — Alex Blumberg
  • What is your favorite online tool?— Slack
  • Do you get 8 hours of sleep?— Except for one night a week
  • If you could let your 20 year old self know one thing, what would it be? — Start earlier. Don’t spend your life preparing, spend it living.

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction
  • 02:07 – Welcoming Joe to the show
  • 02:23 – Why did you leave the television network?
  • 03:10 – Realizing “There are other mountains I want to climb”
  • 50 – Joe sold his financial planning firm for $750k to become a teacher
  • 04:20 – How to value a financial planning firm
  • 06:30 – Joe realized he could teach what he loved, without being in the school system
  • 26 – Making enough money writing to leave teachers’ college
  • 09:05 – Created the ‘Free Financial Advisor’ website
  • 40 – In March 2012, started podcasting
  • 30 – Creating what you want to hear
  • 11:30 – Finding a niche as ‘the shallowest financial podcast on Earth’
  • 12:30 – 152,000 monthly downloads
  • 13:19 – ‘When you do something, you do it to be the best’
  • 14:05 – Podcast running cost of around $500 per month
  • 14:30 – Sponsored by SoFi, a financial tech company
  • 15:00 – Discussion of fintech: a market that’s growing explosively
  • 16:52 – Monthly revenue around $5,500
  • 17:55 – Strategy: optimal CPM is around 18
  • 50 – Joe’s goal: to create great value for existing sponsors
  • 19:30 – Podcast Movement conference
  • 20:00 – Developing a course based on the podcast
  • 20:45 – How Joe’s growing his business
  • 23:50 – Famous Five

3 Key Points:

  1. In podcasting, great product is all about personality. Be someone who people want to interview.
  2. Start doing what you love. Don’t waste your life preparing to do something – do it.
  3. Your business goals don’t have to be all about growth. Decide what you want from your business and make that goal your priority.

Resources Mentioned:

  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.


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