In Episode #249 Nathan interviews Rob Walch, the VP for Podcaster relationships for Libsyn, and recently named as the 5th most influential person in podcasting. Rob was in podcasting before iTunes was: listen as he and Nathan talk through the ins and outs of business podcasting, how to make a successful show, and what to look for when sponsoring a podcast.
- Favorite Book? – The Art of SEO
- What CEO do you follow? — Jack Welch
- What is your favorite online tool?— Evernote
- Do you get 8 hours of sleep?— I have never had 8 hours of sleep
- If you could let your 20 year old self know one thing, what would it be?— The powerball numbers for December 1, 1989
Time Stamped Show Notes:
- 01:23 – Nathan’s introduction
- 02:15 – Welcoming Rob to the show
- 02:45 – What are the trends in business podcasting?
- 02:50 – Concentrating on ‘new and noteworthy’ is a waste of time
- 04:02 – The podcast Top 200 list is calculated only by new subscribers
- 05:10 – New subscribers doesn’t translate to downloads
- 05:33 – Best resource for investors is the episode list in iTunes
- 07:20 – Top 5 business podcasts sit at 100s of 1000s of downloads per episode
- 09:20 – The Top has 250 to 300k downloads per month – how does that compare?
- 09:58 – Don’t look at figures per month – look at per episode
- 10:21 – The Top averages around 3000 downloads 30 days after an episode
- 10:50 – The median number is about 150
- 11:50 – Most business podcasts don’t reach the median mark
- 12:20 – An adjusted average is about 2000
- 12:40 – A show with 5000 downloads per episode is in the top 8%
- 13:40 – “Everything comes down to word-of-mouth marketing”
- 14:30 – The best advice on podcasting is free
- 14:53 – Advice on sponsoring a podcast
- 16:40 – Starting a new show: put together your own email list and blast your links out
- 17:46 – Is anyone putting together something like Wistia for podcasts?
- 18:40 – Apple is committed to keeping podcast traffic on iTunes
- 19:30 – Overcast is the most promising new podcast player
- 20:50 – The ‘discoverability issue’ in podcasting is a myth
- 22:05 – Libsyn’s business model
- 23:01 – Libsyn has around 30,000 paying customers
- 21:45 – Famous Five
3 Key Points:
- The absolute best way to succeed in podcasting is to create fantastic content. Don’t waste your time looking for shortcuts.
- The quality of advice is usually inversely proportional to how much you pay for it.
- Podcasting is down to word-of-mouth marketing: if you’re making a great product, then help people to talk about it
- Freshbooks – The site Nathan uses to manage his invoices and accounts.
- Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
- Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
- Show Notes provided by Mallard Creatives