He’s Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already

Matt Shook

Summary:
In Episode #268 Nathan interviews Matt Shook, founder of JuiceLand: an organic juice business that’s taking over Austin. Listen to Matt and Nathan for insight into a bricks-and-mortar startup that’s becoming wildly successful.


Famous 5

  • Favorite Book? – Prometheus Rising
  • What CEO do you follow? — Tim League
  • What is your favorite online tool? — Gmail
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be? —Don’t be so afraid of what other people think

Time Stamped Show Notes:

  • 01:20 – Nathan’s introduction
  • 01:36 – Welcoming Matt to the show
  • 01:55 – Founded JuiceLand in 2011, after making juice for 8 years
  • 02:33 – New location on 4th street sold 2000 drinks in one day
  • 03:30 – Frost Tower downtown store has triple the sales of anywhere else
  • 05:15 – In 2015, 275 employees at 16 locations
  • 05:40 – Net margin of 5% across the company
  • 06:40 – Makes about 40 cents on a $10 drink
  • 08:20 – Business is all bootstrapped
  • 05:25 – Retainer of $50-75k per month
  • 08:30 – First shop was opened for $15k with a friend
  • 08:55 – ‘I’ve never once looked at demographics’
  • 09:20 – Hoping to have 20 stores by the end of the year
  • 09:50 – Marketing through creating excellent product
  • 11:25 – Connect with Matt on facebook and instagram
  • 12:20 – The Famous Five

3 Key Points:

  1. Focus on creating a fantastic product. It’s the best and most lasting way to get customers.
  2. Don’t worry about what other people think. Focus on yourself and what you’re doing.
  3. Keep an open mind and connect with the people around you.

Resources Mentioned:

  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.