In Episode #275 Nathan interviews Graham Williams, one of the creators of Fun Fun Fun festival and head of Transmission Events. The festival’s first year had only 3,000 attendees…now it lasts 3 days and welcomes 20,000 people. Listen as Nathan and Graham talk about building up an event, the economics of festivals, and why you should start building your dream sooner.
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- Favorite Book? – I’ve never read a business book… 1984
- What CEO do you follow? — None
- What is your favorite online tool?— Gmail
- Do you get 8 hours of sleep?— No
- If you could let your 20 year old self know one thing, what would it be?— I think I made the right decisions for the most part…I wish I’d started my company a little earlier.
Time Stamped Show Notes:
- 01:15 – Nathan’s introduction
- 01:40 – Welcoming Graham to the show
- 02:10 – Started Fun Fun Fun festival in 2006 with the head of Alamo Drafthouse
- 02:45 – Cost around $100k to produce and sold around 3000 tickets in the first year
- 03:15 – Left Emo’s to start Transmission Events, a booking and promotions company
- 03:20 – How did you get 3000 people to an event that had just launched?
- 03:40 – “A lot of flyering and street-team work”
- 04:07 – Now a 3-day festival with 20,000 attendees
- 04:24 – Now costs $4-5 million to produce
- 05:50 – Currently run by a local manager
- 05:10 – What’s driven the growth of the festival?
- 05:40 – “You find your audience and respect that audience”
- 06:22 – Ticket sales are the bulk of revenue – then sponsorship and bar sales
- 06:55 – A weekend pass costs a little over $200
- 07:22 – Around half the total revenue is in ticket sales
- 08:30 – Sponsors pay more per head because of the opportunity to target an audience
- 11:00 – The festival feeds into Graham’s year-round business
- 11:20 – Find Graham at Transmission Events or Fun Fun Fun Fest
- 12:35 – It’s aimed at licensing information obtained from defunct websites
3 Key Points:
- Learn all you can – but you need to put that learning into action.
- Find your audience and respect them. Cater to their needs. Build your niche.
- Start sooner. Whatever you’re thinking about doing…do it.
This episode brought to you by:
- Freshbooks – The site Nathan uses to manage his invoices and accounts.
- Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
- Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
- Show Notes provided by Mallard Creatives