How Miss Nevada Used Alcohol Cupcakes To Make $1MM


In Episode #281 Nathan interviews Lisa Song Sutton. Lisa’s a law school grad who launched Sin City Cupcakes, an alcoholic cupcake business based in Las Vegas. Lisa also runs a real estate company, writes, hosts a business talk show on COX,  and was Miss Nevada in 2014. Listen as Nathan and Lisa talk running multiple businesses, the benefits of a talk show slot, and creating a food startup with 40% margins.



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  • Favorite Book? – A Shark Never Sleeps
  • What CEO do you follow? — Mark Cuban
  • Favourite online tool? — Dropbox
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?— Just continue to be resilient

Time Stamped Show Notes:

  • 01:25 – Nathan’s introduction
  • 02:34 – Welcoming Tim to the show
  • 02:55 – Lisa had started her companies 2 years before entering the Miss Nevada pageant
  • 03:25 – Real estate is currently the most profitable business
  • 03:50 – Lisa owns a real estate company – Sutton & Chase
  • 04:31 – Moved $7 million in sales over the last 11 months – made 6% of that in commissions
  • 05:16 – “We have great repeat clients…over 90% of our business is referrals”
  • 06:41 – Lisa’s second-best performing business is Sin City Cupcakes
  • 07:00 – Met her business partner modelling – they launched the business in 2012
  • 08:01 – Sin City Cupcakes made just under $1 million in revenue last year
  • 08:40 – Made 8,000 cupcakes for a Google staff retreat
  • 09:11 – Have just broken into a new market with 15,000 people in foot traffic each night
  • 10:41 – Net margin around 40%
  • 11:30 – Live With Lisa – a new business-focused talk show
  • 13:30 – Paid a nominal fee, but main value is brand-building and access to commercials
  • 14:20 – Connect with Lisa at her website, or on Twitter and Instagram
  • 16:45 – The Famous Five

3 Key Points:

  1. Location is key. Lisa’s alcoholic cupcake business started in Florida…but blossomed when it moved to the capital of excess, Las Vegas.
  2. Be resilient. Life will take you to unexpected places – grab the opportunities you find.
  3. Put yourself out there. Your brand and your business will benefit from any public exposure you can find.

Resources Mentioned:

  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.