He’s Focused on Social Impact and Still Makes Cash

Laurie Lane-Zucker

In Episode #321 Nathan interviews Laurie Lane-Zucker, founder and CEO of the Impact Entrepreneur Centre. Laurie’s created a network of 10,000 entrepreneurs who are chasing the triple bottom line: making a positive social and environmental impact as well as a profit. Listen in to hear how Laurie funds his dream to make a difference; why you need to expand your bottom-line thinking, and how to get started as an impact entrepreneur.



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Famous 5:

  • Favorite Book? – The Way of the Wizard
  • What CEO do you follow? — Elon Musk
  • Favourite online tool? — Linkedin
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be?— I wish I knew about entrepreneurship earlier. I wish I had the opportunities that millennials have now to pursue their own goals.

Time Stamped Show Notes:

  • 01:10 – Nathan’s introduction
  • 01:53 – Welcoming Laurie to the show
  • 02:07 – An ‘Impact Entrepreneur’ is someone who wants to create companies that do good in the world, and to nurture a network and ecosystem that support these values
  • 03:10 – Website is Impact Alchemist
  • 03:40 – A ‘triple bottom line’ that considers social and environmental impact
  • 04:21 – Over 10k members in the network right now
  • 04:40 – Laurie makes money from consulting. He’s recently worked with water purification companies, nutrition research companies, and companies making biofuel from landfill
  • 06:00 – “I gravitate to companies that are working on the UN development goals”
  • 07:15 – Laurie often match-makes between companies and impact investors
  • 08:05 – Takes a ‘success fee’ when they secure funding
  • 09:20 – Currently creating an incubation and acceleration hub in the Berkshires
  • 10:25 – Laurie generates revenue through speaking, consulting, and taking fees on securing funding
  • 11:20 – “Look at the sustainable development goals of the United Nations – and see what strikes a chord with you”
  • 12:20 – Connect with Laurie on Linkedin
  • 13:52 – The Famous Five

3 Key Points:

  1. Chase the triple bottom line. You aren’t really adding value to the world unless you’re looking at your environmental and social impact as well as finances.
  2. There’s a lot to do in the world. Look at the UN’s sustainable development goals and see what strikes a chord with you.
  3. Make the most of all your opportunities

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.