$105k on 1 Facebook Live, The New Webinar with Carissa Hill Ep 384

Carissa Hill

In Episode #384, Nathan interviews Carissa Hill, who has utilized Facebook Live to bring in more sales for her online courses. Carissa used Facebook from the beginning to get sales, and as Facebook has evolved, she has become a sales expert with all new Facebook developments.

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Famous 5:

  • Favorite Book? – The Go-Giver
  • What CEO do you follow? — Ben Simkin
  • Favorite online tool? — Facebook, Google Drive
  • Do you get 8 hours of sleep? — Yes.
  • If you could let your 20 year old self know one thing, what would it be? — Get more entrepreneurial friends.

Time Stamped Show Notes:

  • 01:15 – Nathan introduces Carissa
  • 01:55 – How to get sales through Facebook
  • 02:45 – Facebook Live
  • 03:10 – Totally revenue in 2015 was over $100k
    • 03:35 – Mostly from info products on her online course
    • 04:00 — $1500 payment over three months
    • 04:20 – 100 customers
  • 04:40 – The first time she did Facebook Live
    • 05:15 – She reached out to people she already knew
    • 05:30 – 20 customers right away
    • 05:50 – No slides—a link was posted in the chat box
    • 06:20 – First group had 1000 people in it
    • 06:40 – 40 people watched live
  • 07:00 – Her latest video
    • 07:15 – 70 purchased total
    • 07:40 – Different group
    • 07:55 – 2000 in the group
    • 08:10 – Webinar, using OBS
  • 09:10 – How people can do this with a smaller network
  • 10:00 – Coffee with Carissa
  • 10:25 – Growing Your Business with Facebook video
  • 11:00 – Soft approach to her audience
  • 11:20 – Her sales page
  • 12:20 – Most customers use her payment plan
  • 12:50 – Follow up for additional sales
    • 13:20 – Email list
  • 13:50 – Her experience with webinars
  • 14:10 – How to scale the business
  • 14:50 – How to connect in different groups
  • 16:05 – Coffee with Carissa Facebook page
  • 16:15 – carissahill.com/au
  • 18:10 — The Famous Five

3 Key Points:

  1. Make your sales strategy inviting to your audience.
  2. Look professional and put together.
  3. Start selling your product within your existing network of connections.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.