$300k Webinar Sales Funnel Like You’ve Never Seen with Yuri Elkhaim

yuri-elkhaim

In Episode #425, Nathan invites Yuri Elkaim, a nutrition fitness and fat loss expert, onto the podcast. Yuri is a New York Times best-selling author of “The All-Day Energy Diet” and “The All-Day Fat Burning Diet”. He’s a former soccer player turned health crusader, and is most famous for helping people who’ve tried everything to lose weight but enjoyed very little success.

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Famous Five:

  • Favorite Book? – Zero to One
  • What CEO do you follow? – Peter Teal
  • Favorite online tool? — Google Docs
  • Do you get 8 hours of sleep?— About 7-8
  • If you could let your 20 year old self know one thing, what would it be? – “Focus on one thing”

Time Stamped Show Notes:

  • 02:34 – 25 million Youtube views
  • 03:06 – Yuri’s focus on building now
    • 03:59 – Webinars
    • 04:11 – Conversion from the webinar
    • 04:30 – Shut down the sales page
  • 04:39 – Facebook Ad expenditure
  • 07:00 – Number of webinars per month
    • 08:00 – No domain for webinar
    • 08:30 – Webinar sell price
  • 09:05 – Webinar is a great tool for teaching
  • 09:26 – Ways to normalize the funnel
    • 09:30 – Cost per lead
  • 10:38 – Number of viewers needed to get one new sale
    • 11:00 – One webinar, they get 5 sales
  • 15:14 – Call to action in Youtube videos
    • 16:03 – Sample video titles from Youtube
    • 16:50 – Get people to click on the ad before 30 seconds
    • 17:10 – Youtube ad overlay
  • 17:40 – Webinar Jam
  • 18:02 – Total sales of cleansing product
  • 18:35 – Yuri’s first episode with Nathan
  • 19:05 – Check Yuri’s website and his group
  • 21:25 – The Famous Five

3 Key Points:

  1. Gaining the trust of the customer is a like having a relationship—let them know you better.
  2. Utilize your online resources.
  3. Don’t be scared of changes—they can lead to a better opportunities.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • YuriElkaim.com – Yuri’s website
  • Healthpreneurgroup.com – Yuri’s group
  • Show Notes provided by Mallard Creatives