Consultant does BIG league $600k Last Year, Now Has Unique Model and Coffee with Brad Costanzo

brad-costanzo

In Episode #435, Nathan talks to Brad Costanzo, an entrepreneur, investor, and business consultant who built (and sold) two digital businesses. Today, Brad helps companies use proven marketing methods, innovative branding campaigns, and form strategic alliances to grow their revenue. He also hosts the “Bacon Wrapped Business” podcast on iTunes.

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Famous Five:

  • Favorite Book? – One Simple Idea
  • What CEO do you follow? – N/A
  • Favorite online tool? — MindMeister and XMind
  • Do you get 8 hours of sleep?— “Typically 7”
  • If you could let your 20 year old self know one thing, what would it be? – “Don’t seek comfort, seek challenge.”

Time Stamped Show Notes:

  • 01:44 – Nathan introduces Brad to the show
  • 02:06 – Brad sold two digital businesses
    • 02:30 – Dating and relationship product, real estate product etc.
      • 03:10 – Fun bar tricks
      • 03:38 – Sold it for six figures
    • 04:05 – Pigtones.com
      • 04:23 – Sold it for less than $100,000
    • 04:36 – Brad now focuses on consulting, crowdfunding, and coffee
      • 04:50 – Equity crowdfunding
      • 05:08 – What he did after selling his businesses
    • 05:34 – Launched consulting firm in 2013
      • 05:40 – How the firm grew over time
      • 03:30 – Pricing
      • 06:05 – Average retainer
      • 06:22 – Total revenue in 2013
      • 07:15 – Total revenue in 2015
    • 07:34 – Revenue goal in 2016
    • 08:11 – Total price per deal
      • 08:38 – Equity product campaign
      • 09:00 – Where Brad base his consulting fee
    • 09:29 – Team size
      • 09:35 – Full-time
    • 09:51 – Number of unique customers in 2016
    • 10:10 – First equity crowdfunding campaign
    • 10:39 – Brad talks about his client who is from the real estate field
      • 11:23 – Reww.com
      • 11:45 – Different funnels
    • 12:54 – Brad likes 2-3 steps funnel
    • 13:08 – Magnified message
      • 13:30 – MVF funnel
    • 14:10 – Selling DVDs for real-estate market
    • 15:14 – Cost of driving a sale and the return
    • 15:26 – Brad’s coffee business with wife
      • 15:41 – StilettoCoffee.com
      • 16:14 – Coffee is a commodity
      • 16:32 – His wife’s idea of selling coffee to women
      • 17:35 – Build a brand using story-telling
      • 18:18 – Total sales as of the moment
      • 19:14 – Hillary Clinton coffee
    • 20:26 – Potential for an exit
    • 20:46 – Check StilettoCoffee.com and use the code BRADVIP on checkout to get a discount. Follow Brad on his website and podcast channel
    • 22:35 – Launch of Brad’s podcast
      • 22:55 – Total downloads
    • 23:50 – The Famous Five

3 Key Points:

  1. Listen and learn from the people that belong to your market.
  2. You only get one shot in life—make sure your aim is true.
  3. Keep things simple.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • StilettoCoffee.com – Brad and his wife’s coffee business
  • Costanzomarketing.com – Brad’s business website
  • BaconWrappedBusiness.com – Brad’s podcast channel
  • Show Notes provided by Mallard Creatives