Dancing His Way to $100k+ Business with Instagram Genius, Dancing Wizard Zach Benson

zach-benson

In Episode #438, Nathan talks to Zach Benson, an award-winning dancer who travels around the world running instructional clinics. He’s been featured as a Round 4 finalists on FOX TV’s “So You Think You Can Dance,” and he’s also the founder and CEO of Assistagram.co.

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Famous Five:

  • Favorite Book? – The Slide Edge
  • What CEO do you follow? – Jeff Olson
  • Favorite online tool? — Slack
  • Do you get 8 hours of sleep?— “Usually 7 and a half”
  • If you could let your 20 year old self know one thing, what would it be? – “I wish I knew everything then that I know now”

Time Stamped Show Notes:

  • 01:40 – Nathan introduces Zach to the show
  • 02:13 – How the dance clinic works
    • 02:20 – Place, schedule, and class pricing
  • 03:06 – Total revenue of the dance clinic in 2015
  • 03:35 – Zach talks about how he partners with dance studios
    • 04:25 – CTA
  • 05:14 – Number of students per class
  • 05:53 – Assistagram.co
    • 06:07 – Team in the Philippines
    • 06:27 – Hashtag optimization
    • 06:58 – How to find hashtags to use
      • 07:14 – There’s no database
      • 07:40 – Follow/unfollow process
  • 08:38 – ROI
    • 09:04 – Sample of Zach connecting and making a deal
  • 10:17 – Cold marketing and prospecting
    • 10:40 – Finding people on your niche
  • 11:03 – Working with Four Seasons
    • 11:14 – Regular hotel room rate
    • 11:40 – How Zach got a free stay at the hotel
      • 12:35 – Writing a free blog post
  • 13:00 – Benefits of a good Instagram profile
  • 13:26 – Current number of Assistagram clients
  • 14:28 – How to get people go to your Instagram account
  • 15:38 – Reach Zack through his email, website and Instagram.
  • 17:58 – The Famous Five

3 Key Points:

  1. It’s all about timing.
  2. Find the mentor who can help you grow.
  3. Be consistent and persistent.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistagram.co – Zach’s business website
  • @thetravellerslist – Zach’s Instagram handle
  • Zach@gmail.com – Zach’s email address
  • Show Notes provided by Mallard Creatives