Siftery $4M Raised, 25,000 Users to Help You Find Software Tools with CMO Gerry Colyer

siftery

In Episode #508, Nathan interviews Gerry Colyer, head of growth at Siftery. He was previously the VP of growth at HealthSherpa and co-founder of two startups. He’s a graduate of Yale and Stanford. The CEO of Siftery was convinced there was a better way for companies to discover, select, and make better use of their software and so began their journey into filling this particular need in the market.

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Famous Five:

  • Favorite Book? – Hooked
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — Buffer
  • Do you get 8 hours of sleep?— Not quite
  • If you could let your 20-year old self, know one thing, what would it be? – Gerry wish he had studied more in Computer Science

Time Stamped Show Notes:

  • 01:32 – Nathan introduces Gerry to the show
  • 02:11 – Gerry’s 500 company is Central Mayoreo
  • 02:57 – Siftery helps users discover and choose the right software to reach their needs
  • 03:20 – Siftery is currently tracking 10,000 software programs
  • 03:30 – Siftery gets data from their recommendation engines
  • 03:57 – Siftery has a small team in SF
  • 04:11 – Siftery has 30 team members in Bangalore and Kiev
  • 05:24 – How Siftery collects data
    • 05:59 – There’s a combination of data scraping from the web and getting recommendations from actual software users
  • 06:48 – Siftery is trying to create tools for software buyers
  • 08:10 – Siftery has no pricing model yet and currently free
  • 09:13 – Monthly headcount expenses
  • 10:00 – Advantages of having a development team in Bangalore
    • 10:12 – Cost of living is Bangalore lower than in SF
  • 11:00 – What number are you focused on every day?
    • 11:11 – Data points being contributed in the community
    • 11:31 – Number of vendors engaged in the platform
  • 12:00 – Launched earlier in 2016
  • 12:30 – Siftery is more powerful than Techcrunch
  • 13:00 – How are you able to get updates so quickly?
    • 13:05 – We get feedback from software reviews, friends in the 500, and other software owners
  • 13:43 – 25 data contributors
  • 14:00 – Utility metric
  • 15:15 – Siftery’s target area
  • 15:50 – Connect with Gerry through email, Twitter and Siftery
  • 18:05 – The Famous Five

3 Key Points:

  1. Meet people and build connections or, better yet, build companies.
  2. There are opportunities in the B2B space—find the gap and fill it.
  3. Having a team in another country can help startups build their business at a lower cost but still maintain the quality of work.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
  • Gerry@Siftery.com – Gerry’s email address
  • @Ggiaco – Gerry’s Twitter handle
  • Siftery.com – Gerry’s company website
  • Show Notes provided by Mallard Creatives