Siftery $4M Raised, 25,000 Users to Help You Find Software Tools with CMO Gerry Colyer


In Episode #508, Nathan interviews Gerry Colyer, head of growth at Siftery. He was previously the VP of growth at HealthSherpa and co-founder of two startups. He’s a graduate of Yale and Stanford. The CEO of Siftery was convinced there was a better way for companies to discover, select, and make better use of their software and so began their journey into filling this particular need in the market.



iTunes, Google Play, Stitcher, Soundcloud, How to Subscribe

Famous Five:

  • Favorite Book? – Hooked
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — Buffer
  • Do you get 8 hours of sleep?— Not quite
  • If you could let your 20-year old self, know one thing, what would it be? – Gerry wish he had studied more in Computer Science

Time Stamped Show Notes:

  • 01:32 – Nathan introduces Gerry to the show
  • 02:11 – Gerry’s 500 company is Central Mayoreo
  • 02:57 – Siftery helps users discover and choose the right software to reach their needs
  • 03:20 – Siftery is currently tracking 10,000 software programs
  • 03:30 – Siftery gets data from their recommendation engines
  • 03:57 – Siftery has a small team in SF
  • 04:11 – Siftery has 30 team members in Bangalore and Kiev
  • 05:24 – How Siftery collects data
    • 05:59 – There’s a combination of data scraping from the web and getting recommendations from actual software users
  • 06:48 – Siftery is trying to create tools for software buyers
  • 08:10 – Siftery has no pricing model yet and currently free
  • 09:13 – Monthly headcount expenses
  • 10:00 – Advantages of having a development team in Bangalore
    • 10:12 – Cost of living is Bangalore lower than in SF
  • 11:00 – What number are you focused on every day?
    • 11:11 – Data points being contributed in the community
    • 11:31 – Number of vendors engaged in the platform
  • 12:00 – Launched earlier in 2016
  • 12:30 – Siftery is more powerful than Techcrunch
  • 13:00 – How are you able to get updates so quickly?
    • 13:05 – We get feedback from software reviews, friends in the 500, and other software owners
  • 13:43 – 25 data contributors
  • 14:00 – Utility metric
  • 15:15 – Siftery’s target area
  • 15:50 – Connect with Gerry through email, Twitter and Siftery
  • 18:05 – The Famous Five

3 Key Points:

  1. Meet people and build connections or, better yet, build companies.
  2. There are opportunities in the B2B space—find the gap and fill it.
  3. Having a team in another country can help startups build their business at a lower cost but still maintain the quality of work.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
  • – Gerry’s email address
  • @Ggiaco – Gerry’s Twitter handle
  • – Gerry’s company website
  • Show Notes provided by Mallard Creatives