Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

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In Episode #554, Nathan interviews Eric Berman. Since graduating from UCST, he’s been a serial entrepreneur and business operator. He grew his first company to 400K and just missed out on going public. He has been a consultant for many other businesses and is now the CEO and founder of Brandetize, a full service, performance-based, marketing agency that partners with thought leaders such as Brian Tracy, Jack Canfield and many others.

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Famous Five:

  • Favorite Book? – How to Win Friends and Influence Others
  • What CEO do you follow? – Gary Vaynerchuk
  • Favorite online tool? — Spark Hire
  • Do you get 8 hours of sleep?— 7 and a half
  • If you could let your 20-year old self, know one thing, what would it be? – “Continue to have an open mind, network as many people as you can and…follow your passions and be humble”

Time Stamped Show Notes:

  • 02:00 – Nathan introduces Eric to the show
  • 02:33 – TheCollegeClub.com was Eric’s first company
    • 02:51 – It grew significantly
    • 03:40 – The stock market crashed just before they become public in 2000
    • 04:25 – They were burning $2M monthly with over 400 employees
  • 05:46 – After the crash, Eric did some consulting
  • 07:00 – They don’t teach life skills in the educational system
  • 07:18 – Eric approached Brian Tracy when Brian was struggling
  • 08:00 – It was 2001, when Eric started working with Brian at no cost
  • 08:16 – Eric shares the difference of Gary Vaynerchuk and Brian Tracy
  • 09:08 – After working with Brian for more than 10 years, gurus are asking Eric if he can work for them
  • 09:20 – Eric had a talk with Brian about him working with other gurus
  • 10:00 – The brands that are going after Brandetize
  • 10:40 – 2015 total revenue is close to $4M and 2016 is close to $5M
  • 10:55 – 28 employees
  • 11:16 – Brandetize doesn’t have a MRR
  • 12:30 – Eric predicts that Brendon Burchard will be the next Tony Robbins
  • 12:56 – Brian Tracy brings the most revenue to Brandetize
  • 13:50 – Eric shares their offer to the brands
  • 16:10 – The Famous Five

3 Key Points:

  1. Have an open mind, be humble, and follow your passions.
  2. Even if you have a significant fall—this does not stop you from coming back.
  3. Offering your services for free can help you gain more in the end.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Show Notes provided by Mallard Creatives