Vinod Khosla, Others Invest $600k+ In Ex-Intuit Founder Providing Financing Against Invoices with Numberz CEO Aditya Tulsian

Aditya Tulsian

In Episode #577, Nathan interviews Aditya Tulsian. He launched and led multiple small business focused software service and mobile offerings at Intuit India. He’s also a management consultant at Diamond Consultant which is now PWC. He’s a product manager. He’s got an MBA and he’s doing very big things especially in the SMB SaaS space.

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Famous Five:

  • Favorite Book? – Good to Great
  • What CEO do you follow? – Brad Smith
  • Favorite online tool? — Slack
  • Do you get 8 hours of sleep?— 7
  • If you could let your 20-year old self, know one thing, what would it be? – Adi just wished that he could have taken the chance earlier

Time Stamped Show Notes:

  • 01:07 – Nathan introduces Adi to the show
  • 01:45 – Adi’s company is Numberz
  • 02:14 – Half of Numberz’ revenue comes from their SaaS model and half is from commission
  • 02:35 – One of Numberz’ customers is NH1 Design
    • 03:05 – How NH1 Design uses Numberz
  • 03:50 – Numberz has receivable financing
  • 04:15 – Numberz has 2 pricing plans
  • 05:00 – Average customer pay annually is $185-195
    • 05:26 – Transaction fee is 2% of every transaction that is done in Numberz’ platform
  • 07:00 – Adi was a business head in Intuit India
  • 07:18 – Adi shares why he made the jump
    • 07:35 – Adi has a design agency and they’re stable financially
  • 08:13 – First year revenue
  • 09:20 – 2016 total revenue
  • 09:33 – Numberz has more than 5,500 customers
  • 10:02 – Average MRR
  • 10:45 – Numberz’ paying customers is 1,200
  • 12:15 – Adi shares Numberz’ growth
  • 12:50 – MRR starting 2017
  • 13:27 – Numberz has 3 channels of acquisition to get customers
  • 14:20 – Numberz is spending $150 CAC
  • 16:32 – Team size
  • 16:38 – Numberz’ location is in India
  • 16:51 – Numberz has raised capital
    • 17:23 – Total is $750K
  • 17:35 – The Famous Five

3 Key Points:

  1. Taking the leap from corporate is more possible with financial stability.
  2. Having 2 streams of revenue for your business can increase your growth faster.
  3. Take the chance earlier – opportunities pass you by way too easily.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives