Zapnito ACV is $210K, Helping 12 Customers With Knowledge Networks and $650k Raised with CEO Charles Thiede

Charles Thiede

In Episode #586, Nathan interviews Charles Thiede. He’s the co-founder and CEO of the knowledge network platform called Zapnito. Zapnito helps organizations create privately, branded, expert communications and networks. He calls this “experts as a service”.



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Famous Five:

  • Favorite Book? – Lean Startup
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — Product Hunt
  • Do you get 8 hours of sleep?— I try to
  • If you could let your 20-year old self, know one thing, what would it be? – “Do everything with courage”

Time Stamped Show Notes:

  • 01:11 – Nathan introduces Charles to the show
  • 01:41 – Zapnito is a SaaS platform
    • 02:16 – The idea of Zapnito is to helps brands bring their audience back to the trusted sources of knowledge
  • 02:40 – Zapnito’s Slack channel
    • 02:51 – The platform behind the scene that pulls the audience and brands together
  • 03:40 – Each brand has their own slack domain
  • 04:40 – Average customer pay per year is £60K
  • 05:38 – Zapnito started in trading in March 2013
    • 05:48 – Started as a marketplace for experts in 2014
  • 06:38 – First year revenue
  • 07:12 – Zapnito currently has 12 customers
  • 07:57 – Average MRR
  • 08:50 – Team size is 12
  • 09:36 – Charles doesn’t batch their sales calls
    • 10:00 – Charles usually takes the calls
  • 10:32 – Zapnito is based in London
  • 10:50 – No customer churn and negative net churn
  • 11:12 – The leverage Zapnito pulls to drive the RPU up
    • 11:30 – “We focus on niche networks’
    • 11:50 – Zapnito has scaled their number of networks
  • 12:10 – CAC
  • 13:21 – Zapnito was bootstrapped and raised angel money
    • 13:40 – Zapnito has raised £650K in priced equity round
    • 14:02 – Zapnito had 3 rounds
  • 14:50 – The Famous Five

3 Key Points:

  1. Continually pivoting is not a disadvantage to your company, as long as you just keep learning from the experience.
  2. Do not hesitate to hire the people that you need.
  3. Do everything with courage.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives