The SaaS Co Passes $90k MRR Helping 20 Companies Get Leads And Qualified Meetings with CEO Peter Schlecht

Peter Schlecht

In Episode #607, Nathan interviews Peter Schlecht. He’s the founder and CEO of The SaaS Co whose aim is to change sales through artificial intelligence as they have launched their new product, Lisa. He’s a 30-year old from Germany—a poker and e-sports playing, politician who became an entrepreneur.



iTunes, Google Play, Stitcher, Soundcloud, How to Subscribe

Famous Five:

  • Favorite Book? – Der Weg zum erfolgreichen Unternehmer
  • What CEO do you follow? – Felix Staeritz
  • Favorite online tool? — OneTap
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “Stop earlier with politicians, don’t do your masters and study entrepreneurship earlier”

Time Stamped Show Notes:

  • 01:15 – Nathan introduces Peter to the show
  • 01:37 – Peter makes more money in entrepreneurship than being a politician
  • 01:58 – The SaaS Co is an agency for B2B lead generation
  • 01:55 – The SaaS Co is subscription based
  • 02:06 – The SaaS Co’s focus is Lisa
    • 02:14 – Lisa is a bot for salespeople
    • 02:18 – Lisa reads and replies to your email
    • 02:52 – Lisa doesn’t delete emails and won’t reply if she can’t find an answer to an email
  • 03:08 – The SaaS Co was founded in July, 2014
  • 03:17 – First year revenue
  • 03:22 – The SaaS Co was selling the service of full-sales for tech companies
    • 03:34 – The SaaS Co specializes in appointment setting for B2B tech companies
    • 03:51 – The SaaS Co was providing 4 services
    • 04:23 – The payment depends on a company size
    • 04:44 – The fee for every qualified lead
  • 05:05 – Current number of customers
  • 05:19 – MRR
  • 06:12 – No charge for Lisa, at the moment
    • 06:20 – Anyone can sign up for Lisa
  • 06:41 – The SaaS Co was bootstrapped until last year
  • 06:53 – The SaaS Co raised €500K from angels and €300K from The European Union funding
  • 07:55 – Peter shares how they get new customers
  • 09:03 – The SaaS Co doesn’t buy leads from other sources for verification
  • 11:15 – The SaaS Co scrapes data from open sources
  • 11:40 – The SaaS Co tried other sources, but the price point has to be considered
  • 12:10 – Team size
    • 12:16 – There are 17 developers and the rest are on sales
  • 12:30 – No paid marketing, at the moment
  • 12:44 – Customer churn
    • 13:06 – The SaaS Co needs to keep on adding new customers to sustain growth
  • 13:55 – The SaaS Co’s big focus is on Lisa and Peter believes she will add more value to the company
  • 14:55 – The SaaS Co is based in Berlin
  • 15:15 – The Famous Five

3 Key Points:

  1. There are many things to consider when it comes to subscribing to other sources for leads; price is a major factor.
  2. One way to get people to sign up for a new product is to offer it for free.
  3. Get into business early as early as possible.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives