Smartbeat Raises $250K Onboards First Customers To Help Brick and Mortar Track Customers with CEO Paul Trappitt

Paul Trappitt

In Episode #619, Nathan interviews Paul Trappitt. He’s currently the CEO and co-founder of Smartbeat. Before Smartbeat, he was the senior business analyst at National Australia Bank and a senior project lead at SignIQ.

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Famous Five:

Time Stamped Show Notes:

  • 01:22 – Nathan introduces Paul to the show
  • 01:45 – Smartbeat helps small businesses to navigate the complex omni channel
  • 02:30 – Paul shares how one of their paying customers uses Smartbeat
  • 03:02 – Smartbeat is about the people that are already using your business
    • 03:10 – Smartbeat turns customers into raging fans
  • 03:20 – Smartbeat is currently focusing on brick-and-mortar businesses
  • 03:51 – Paul explains how they can help Jim, the café owner
  • 05:14 – Smartbeat provides Wi-Fi to business owners and other technologies
    • 05:50 – Smartbeat targets your audience in social media
  • 06:32 – Smartbeat is a SaaS business
    • 06:39 – Pricing starts at $250 a month
  • 07:06 – Smartbeat currently has 5 customers
  • 07:12 – Paul had a Wi-Fi company for 3 years
  • 07:38 – Paul’s Wi-Fi business did $20K in 2016
  • 07:44 – Paul pivoted because there was too much competition in the Wi-Fi space
  • 08:23 – Smartbeat raised $150K in Australia
    • 08:39 – It was an equity round
  • 08:55 – Paul shares how he came up with the valuation
  • 10:10 – Smartbeat started in 2015
  • 10:18 – Team size is 6 and they are all based in Australia
  • 10:30 – Paul shares how they find their customers
  • 10:55 – Smartbeat built their list organically through networking
  • 12:35 – The Famous Five

3 Key Points:

  1. Don’t be afraid to pivot—you’ll know when it’s time.
  2. One way to build your network is by spreading news about your product in social gatherings.
  3. Technology is unpredictable so you have no choice but to adapt.

Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
  • Klipfolio – Track your business performance across all departments for FREE
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives