MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker

Scott Brinker

In Episode #690, Nathan interviews Scott Brinker. He publishes the chief marketing technologist blog known as and is the program chair for Martech Conference Series. He’s the author of the book Hacking Marketing published by Wiley. He’s also the co-founder of Ion Interactive, a provider of interactive content marketing software to many of the world’s leading brands. He has a degree in computer science from Columbia University and Harvard University and an MBA from MIT.

Famous Five:

  • Favorite Book? – The Innovator’s Dilemma
  • What CEO do you follow? – Brian Halligan
  • Favorite online tool? — Trello
  • How many hours of sleep do you get?— 8
  • If you could let your 20-year old self, know one thing, what would it be? – “That software can rewrite the rules of the world”

Time Stamped Show Notes:

  • 00:44 – Nathan introduces Scott to the show
  • 01:36 – There are over 3600-3800 B2B SaaS companies that Scott has worked with
  • 01:57 – Scott was researching the companies all by himself
  • 02:22 – Scott is a co-founder/CTO of B2B SaaS company, Ion Interactive
    • 02:32 – There’s also the ChiefMartec blog that Scott started 8 years ago
    • 03:00 – Scott is into how technology changes the way one manages one’s marketing
    • 03:14 – Scott is also looking at the toolsets that enable the technology in marketing
  • 03:35 – Ion Interactive is a SaaS company
  • 04:44 – Chief Martec got millions of impressions in 2016
  • 05:30 – Chief Martec’s Alexa ranking
  • 06:03 – If you can create something of value, you can succeed
  • 06:53 – Scott gets paid for most of his speaking gigs
  • 07:28 – It’s not an easy path when you’re just starting to pitch to conferences
  • 08:08 – Scott started his chart because of a speaking engagement at a conference
  • 08:40 – The first significant paying gig that Scott remembered was when a SAS hired him for a Southeast Asian tour to present the hybrid art and science of marketing
    • 09:23 – It was for 2 weeks
  • 09:35 – Martech Conference was launched in 2014 in partnership with Third Door Media
    • 09:51 – It was actually Third Door Media’s event and they just contacted Scott for content
    • 10:08 – Scott took care of the speaker side and everything that involved content
  • 11:00 – All the sectors in the space excite Scott
  • 12:27 – Scott doesn’t agree that the CRM space is going to zero
  • 13:15 – There’s so much innovation and value
  • 13:30 – The CRM companies who have been in The Top
  • 14:00 – The CRM space is still a hot space
  • 14:52 – The Famous Five

3 Key Points:

  1. The marketing space has never been better because of the limitless potential of technology.
  2. If you can create something of value, you CAN succeed.
  3. Software can rewrite the rules of the world.

Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives