SaaS: North Dakota $400k+ MRR Helping You Manage Marketing Calendar

Garrett Moon

In Episode #853, Nathan interviews Garrett Moon. He’s the CEO and founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. As a thought leader, Garrett has been blogging and speaking about content marketing, social media marketing, and startup businesses for more than six years.

Famous Five:

  • Favorite Book? – High Output Management
  • What CEO do you follow? – Robert Noyce
  • Favorite online tool? — Evernote
  • How many hours of sleep do you get?— 6.5
  • If you could let your 20-year old self, know one thing, what would it be? – Garrett wished he would have finished his business degree and taken risks sooner

Time Stamped Show Notes:

  • 01:30 – Nathan introduces Garrett to the show
  • 02:35 – CoSchedule is a standard SaaS B2B company
  • 02:45 – CoSchedule builds marketing calendars and management tools for companies
  • 03:21 – ACV is $50-150
  • 04:00 – CoSchedule’s customers have disconnected and disorganized marketing stacks
  • 04:16 – CoSchedule adds a different project management layer to help teams manage their projects and calendar better
  • 05:01 – CoSchedule was launched in late 2013
  • 05:11 – Garrett and his cofounder were running a marketing agency prior to CoSchedule
  • 05:40 – CoSchedule hit their 100 customer mark three months after their launch
  • 06:05 – CoSchedule raised $500K in 2014
    • 06:19 – These are priced rounds
  • 06:43 – CoSchedule has more than 8K customers
  • 07:06 – MRR is around $400K
  • 08:00 – CoSchedule has launched the feature ReQueue that publishes and recycles social media posts
    • 08:32 – Many users adopted this
  • 09:40 – The effects of being featured by different publishers can boost traffic, but it doesn’t necessarily equate to conversions
  • 10:33 – CoSchedule is great for inbound marketing
    • 11:03 – Most of their customers are from different social channels
    • 12:03 – They were consistently building their email list of at least 10,000 people
    • 12:41 – The headline analyzer worked great for them
  • 14:24 – Team size is 65 with 50% on product development
  • 15:00 – CoSchedule is more of a tool used for your content as opposed to a social tool
  • 15:56 – Average logo churn in social tools is around 4-6% and CoSchedule tries to stay lower than the average
  • 16:30 – CoSchedule’s expansion revenue
  • 17:31 – CAC is around a hundred dollars
  • 18:36 – CoSchedule has growth targets and they see large growth opportunities with bigger companies
  • 20:15 – The Famous Five

3 Key Points:

  1. Most online calendars aren’t being utilized well at all.
  2. Teams tend to be more organized if they’re using one tool that includes all the features they need.
  3. Take more risks and take them as early as possible!

Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka – Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives