How He Uses Internal Software To Make His $2m+ Agency more Valuable

Harpreet Singh

In Episode #854, Nathan interviews Harpreet Singh. He’s one of the cofounders of Kvantum. He’s in a lot of positions based in data science including big companies like Target and Sapient.

Famous Five:

  • Favorite Book? – Built to Last
  • What CEO do you follow? – Satya Nadella
  • Favorite online tool? — Google Docs
  • How many hours of sleep do you get? — 5-7
  • If you could let your 20-year-old self, know one thing, what would it be? – “I should not do a job after my college. I should have gotten into entrepreneurship”

Time Stamped Show Notes:

  • 01:40 – Nathan introduces Harpreet to the show
  • 02:02 – Kvantum is a marketing performance analytics company
  • 02:31 – Kvantum does a lot of consumer research
  • 02:46 – Kvantum caters to large enterprises
  • 02:56 – Kvantum creates annual contracts based on their analysis
  • 03:08 – Kvantum is more of an agency than a SaaS company
  • 03:18 – Kvantum was launched in 2013
  • 03:48 – Kvantum has raised one seed round of $500K
  • 04:12 – Team size is 40 with 5 in the USA and 34 in India
  • 04:38 – Kvantum has a software platform and an AI-based platform
    • 05:00 – Their clients don’t want to pay for a SaaS platform
  • 05:27 – ACV is $150K annually
  • 05:58 – Kvantum currently has 15 customers
  • 06:17 – Average ARR is around $2M
  • 06:31 – 2016 revenue was $1.7M
  • 07:10 – The investors invested because of Kvantum’s technology
  • 08:26 – Gross margin is around 50%
  • 08:50 – Some of their customers are repetitive with 70% retention
  • 09:06 – Kvantum has predictable revenue
  • 09:20 – CAC
  • 11:40 – The Famous Five

3 Key Points:

  1. Enterprise companies prefer annual contracts because of their sheer size.
  2. If your clients aren’t looking for a SaaS platform, then don’t give them one.
  3. Investors will invest if they believe in your technology, regardless of your pace of growth.


Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka – Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives